Our Team

Alex joined the company as a partner after graduating Seton Hall with Bachelor’s degree in Marketing. He was no stranger to the jewelry industry as a result to owning a jewelry repair business as a teenager. Alex’s keen eye for jewelry design has created a large following in New Jersey and the tri-state area. He supervises the jewelers and the sales team with his sister, Yanina. Alex is a certified diamond grader by G.I.A. He oversees all the diamond sales and appraisals for Yanina & Co. Alex understands the importance of quality and design when it comes to fine jewelry and instills that mentality in the Yanina & Co. team. “Creating strong relationships with clients is the building block of any business. We have always devoted ourselves to providing unprecedented service to our clients which has grown into great friendships.”

Branden is no stranger to the jewelry industry. Being Yanina’s son, he grew up observing his mother design jewelry and grow her brand all while knowing this was his calling too. Branden graduated from Muhlenberg College with a Bachelor’s degree in Russian Studies and International Studies. As the Director of Business Development, he brings a unique perspective to the world of jewelry design with a fresh and global outlook. He strives to help Yanina and Co. to stay current with evolving trends and styles within the fashion industry. “Taking on the responsibility of building this business as the next generation gives me great pride and passion for my family’s work”

With a profound understanding of the jewelry industry, Gina Miranda is the experienced Manager and Lead Design Consultant of Yanina and Co. Holding over three decades of experience in management, Gina brings a unique blend of leadership, vision, and knowledge to the workplace. She began working for the company in 1987, while attending Kean University, graduating three years later with her Bachelor's in Marketing & Communications. In her role, she provides administrative support and oversees the day-to-day operations of the store, as well as coordinating the sales team. In addition, she conducts appraisals and curates the showroom. Her strong communication and organizational skills are what helps the business run smoothly. In her 30 years working at Yanina & Co., Gina has secured a remarkable clientele and works hand-in-hand alongside Yanina, Alex, and the rest of the team. "I love seeing my clients reactions when I present them with their new pieces of jewelry, I am giving them something new, yet the sentiment of the old is still there".

Cindy followed her family’s footsteps when becoming the fourth generation to work in the jewelry industry. She graduated from the University of Massachusetts with a degree in Sociology. She continued her education at G.I.A. and is a certified diamond grader. Cindy joined Yanina & Co. in 2014 with over 20 years of experience working in the New York City diamond district. Her expertise in diamonds and design allows her to create beautiful one of a kind pieces for our clients. “Customer satisfaction drives my passion, I love creating something that our client will cherish forever.”

Shelli joined Yanina & Co. in 2017 to pursue her passion in diamonds and Jewelry Design. At a young age Shelli always loved watches, diamonds, gems and custom jewelry. Graduating G.I.A in 1986, and becoming a certified diamond grader kick started her 32 year jewelry career. Shelli perfected her skill of design, while raising her family of 4 lovely children. Her love for the industry has never stopped. She is proud to represent Yanina & Co., and has tremendous passion for the business and its growth. "I love to create special pieces that people and their families will cherish for generations, nothing makes me happier than the smile of others".